Today I’m sharing all the details behind how I have been branding my passion.
Recently I was featured on Ahalogy‘s blog in the post: Building a Brand from a Blog. To see Ahalogy’s blog post, click HERE. The author does a nice job of outlining an interview we had about how I built (and continue to build) my brand. And she makes me look so much better than I am. Thanks, Grace! I talk about how creating has always been a passion of mine, and my creative journey has led me to my blog where I share my home decor endeavors. And, building a brand from a blog doesn’t happen immediately. It takes persistence, consistency, and a love for what you do.
I began dabbling in blogging in early 2013. I had no idea what I was doing, but I occasionally posted (a few times a month) – and my posts were mainly lovingly read by my mom and sisters. We bought a new house in the fall of 2013, and I decided to take my blog to the next level (Meaning: hopefully people other than my family would actually read it.). Beginning in January of 2014 I was going to blog consistently (twice a week) and do my best to blog quality content. In March of 2014, I was overjoyed to have 2,400 page views a month. I had come a long way from where I was at the year before. When I discovered that pins could actually be scheduled, I joined Analogy. (More From Your Blog does a great job explaining what Analogy is. Click HERE to read more.) Analogy opened a new world and took my blog to the next level by making me more visible on Pinterest. Visibility on Pinterest equals traffic. By January of this year, I was seeing ten times more traffic than the year before.
Blogging has been a roller coaster ride of many ups and many downs. Keeping my page views up requires consistent work. And just when I think I have my numbers growing, I can suddenly see a decline.
Looking back over the past few years, my blog has changed a lot since I first began. Not only has my blog look changed, but my logo has changed. This was the first logo version I introduced in 2013:
It seemed too formal and stuffy, and I wanted it to look more like a signature since “Sincerely, Sara D.” is how I signed off on my blog posts. So, my second logo (maybe late in 2013?) was introduced:
It still felt too stuffy to me. I wanted it to look more handwritten. So, I hired a hand lettering artist to create something for me, and this is the logo I currently have:
It’s been such a fun journey, and I’ve learned so much in the past few years! Thanks so much to Grace at Ahalogy for organizing all the thoughts in my head. And thank you to all of you who read my blog and follow along.
You are so appreciated!
Go create something!
Are you new to my blog? Go HERE to see my home tour and HERE to shop for items I use in our home.
9 thoughts on “Branding My Passion”
I have enjoyed seeing your blog evolve into what it is today. Keep up the good work!
Thanks for the encouragement, Heather! I appreciate the time you take to read my posts and comment! 🙂
How exciting to see how this has blossomed. I love that it’s a gift
you have learned how to share with the world in such a creative way. I know it’s tons of work so it’s good you are seeing some “fruit of your labor.”
I just barely started with Ahalogy today…still trying to figure everything out. But I did a little google search to see what results others had gotten from Ahalogy and found your post and I was like HEY! I know her! haha! It was really good meeting you at the conference by the way! Hoping I can see some increase in traffic soon, too! 🙂
Hey Kari! That’s fun that you found me! Yes, I’ve been happy with Ahalogy. Unfortunately my stats have never been what they were in January, but I’m still working at it and hopeful for another crazy good month! Having a Pinterest scheduler made my life SO much easier. I hope you’re doing well. I love following you on IG!
Sara, would you share the name of the font you use for your logo? I am a digital scrapbooker and think it would be beautiful for titling some pages. Thank you!
Hi Marianna! My logo is actually hand lettered. Sorry I couldn’t help. I wish it was a font!
Did you make the Hello Beautiful PDF? Is that a font or hand lettered? If so, would you be able to share the font?
It’s a font called “sweet peony” – a favorite of mine!